AMOUGE Taghazout, Morocco
Taghazout is a hippie little hangout on the Atlantic Coast north of Agadir.
Local outfit Surf Maroc, who has been running surf camps here for years, opened its first hotel last November. Amouage is where surf and yoga meet a boutique hotel. The hotel itself has the community soul of a surf camp with the comforts of a top hotel. It looks out to the world-class, right-hand break Anchor Point and mixes that make-new-mates-over-cous-cous community vibe.
It’s bohemian, but stylishly considered. All the furniture has been sourced from local souks and markets, from the shaggy and colourful Berber rugs (available to buy from a rug maker who comes to the hotel every Monday and Thursday), to the bespoke industrial-style metal chandeliers and egg-shaped hanging chair, which were made by local metalworkers. The colourful art that adorns the walls is by artists who have previously stayed at Surf Maroc. Cacti and huge palms punctuate rooms and public areas.
The place has been designed for those coming back from a day of surfing, and so there are plenty of places to sit, read and relax, such as the hammocks by the pool and the colourful floor cushions by the roaring fire in the bar. There’s also a weekly film night when a cinema screen and projector is set up in the garden.
Yoga is a big part of the Amouage experience. They have three in-house yoga teachers, who offer inspiring, uplifting, and fun yoga classes for all abilities. Yoga goes hand in hand with surfing and it’s an important part of the Surf Maroc ethos. The teachers blend dynamic Ashtanga, Vinyasa Flow Yoga, Kundalini, Hatha and Yin Yoga. Classes are everyday, twice a day lasting a hour and open to everyone. Classes start at sunrise and sunset, what could be better
The Traditional Hamamm Experience:
Cleanliness and community are deeply routed in Muslim culture and in this - old age tradition they are combined, as a thorough top to bottom cleansing offers the opportunity to socialise and relax.
Inside, bathers move from room to room. First, one sits in an intense dry heat to acclimatise, before moving on to a steam room, where the pores open and impurities are sweated out. Returning to the first room, the body is slathered with an oil-rich black soap, which is then scraped off with a hammam glove, taking layers of the dead skin with it. Next, bathers apply handfuls of rhassoul clay before sluicing themselves with water and massaging it all away. Traditionally, you would buy your supplies in the souk before entering the hammam. These days, many places provide these and for a few extra dirhams, an attendant will perform the soaping, scraping and sluicing.
Theres no denying the benefits of bathing as a method of restoring and preserving both mental and physical health. Bathing is a grounding and healing experience, which leaves you feeling rested.